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Market positioning of professional hardware tools such as hydraulic wrenches.Hollow hydraulic wrench
source:Industry News release time:2022-04-09 Article author:Rosit Popular:Air band saw
my country's hardware industry has gradually developed into a world-leading hardware processing and exporting country, and has become one of the world's major hardware producers. Among them, at least 70% of my country's hardware industry are private enterprises, which have a broad market and consumption potential, and are the main force in the development of China's hardware industry.
Domestic users, especially those in the industrial field, do not have much contact with their own brands, and they do not trust their quality and service enough. This has also become the main reason why the development of Chinese hardware tool brands is still hindered. my country is still a developing country. Hardware tool manufacturers are mainly small and medium-sized enterprises, and low-level repetitive construction is very serious. If a company wants to develop, it should start with products, quality and brand.
The first thing we need is to vigorously develop brand management and expand general distribution and general agency business. One is to increase the number of brand management. The second is to expand the sales scale of a single product. The third is to expand the sales cover area, while consolidating the sales position in the city, spread to the cities and counties in the province, set up regional distributors and agents, and then occupy the market in the province.
The second is to further develop commodity distribution and direct supply business. First, to seize the opportunity of large and medium-sized state-owned enterprises to standardize management of procurement channels and procurement methods in the process of strengthening enterprise management, and fully publicize the professionalism of enterprises, complete varieties, good quality, Low price, no fake and shoddy and other reputation advantages, actively negotiate direct supply business with large and medium-sized enterprises, establish stable sales channels, and expand sales.
Vigorously open up two markets, develop commodity distribution business, and rebuild wholesale network. To make full use of the advantages of enterprises, vigorously open up the market. Low-price competition, imitation and OEM production are only suitable for the initial stage of the market and weak competition. With the development of the industry and the intensification of competition, the hardware tool industry has entered the stage of brand competition, improving the technical content of products, and owning independent patents, Brand and service are the kingly way of enterprise survival and development. The next three years will be the golden period for the hardware tool industry to build a brand, and hardware tool companies should do a good job in brand building.
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