Market analysis of metal circular saw industry

　　Nowadays, the traditional machinery industry market is mixed, especially in the cold saw metal circular saw industry. What is happy is that the technology of the industry is changing day by day, and the good thing is that the market development is getting more and more difficult!

　　Nowadays, the development of enterprises is becoming more and more extreme at both ends. One is that profits are getting lower and lower, and the business is getting worse and worse. The other is that production cannot keep up, and profits have doubled! What caused this to happen?

　　1. The needs of customers are becoming more and more clear

　　Nowadays, customers’ demands for products are becoming more and more clear, because the market is becoming more and more transparent, and customers’ requirements for product quality have doubled. As a result, customers will be very cautious when choosing suppliers and will not choose the worst. Will not choose the most expensive, but will choose the best quality, which seems contradictory, but this is a fact. The final result is: the enterprise can only reduce the profit and improve the quality! So in this case, small businesses are very difficult! The middleman is even more troublesome!

　　2. The goal of the customer's choice is clearer

　　When customers choose products or equipment, they will be clearer. The excessive transparency of the market leads to fierce competition among enterprises. For example, when a customer needs to buy a circular saw machine, he will learn from the information on hand. To check, they know very well which supplier they need to find, and this also leads to those newly established, poorly promoted, or less well-known companies that will be directly ignored!

　　3. Customers pay more attention to service when choosing

　　Services are valued by customers at all times. In the networked era, any company’s core competitiveness will be exposed nakedly. Based on the competition between companies, the quality of service is getting higher and higher, which also shows that companies The pressure of competition is considerable, and the survival of small and medium-sized enterprises is even more difficult.

　　4. Customers are paying more and more attention to the qualifications of enterprises

　　When it comes to the qualifications of enterprises, I believe that the gap between small and medium enterprises and large enterprises is even greater! Many small and medium-sized enterprises sigh about what high-tech enterprises, key enterprises, patents, scientific research and so on! Just like the emerging industry of circular saws, the market is currently going to extremes in two places, either the business cannot keep up, or the business is inferior to the end.

　　Combining the above factors, how should we deal with it?

　　1. Emphasis on technology

　　The technology of the product will directly affect the quality of the product. No matter what the situation is, the customer's quality requirements will always be the first. Only in the early stage to improve the quality of their products to meet the actual application of the customer, then I believe, How about it, the business of the company will not be too bad.

　　2. Service follow-up

　　When our technology and brand are not competitive with large enterprises, we can start with service and feel at home. The emphasis on customers will always be the first in the enterprise. We will do a good job of customer experience and focus on customer needs. In fact, many products produced by customers do not require too high technology for technology. Sometimes it is just factors in the customer's mind that are at fault, such as a circular saw machine, which has an accuracy of plus or minus 5 wires. In fact, the customer actually As long as plus or minus 20 silk is fine, there is a lot of room for customers to choose. Many times when we buy equipment, we will have a heart that the higher the technology, the better, which is often not the case in practical applications! If the technology or quality is high, the cost will be relatively high. Relatively complete service, but the technology or quality is slightly worse, customers can still accept it!

　　3. The importance of details

　　When a customer wants to visit a company, I believe that many companies temporarily make the company tidy and clean. In fact, it is not good to do so. Why? Because when a customer enters the company, if it feels particularly clean or tidy, the customer will find out whether the company is the way the company is or is a temporary fake. When the customer checks the work of the staff in the production workshop, it can be very clear I found that the operating proficiency and professionalism of these staff members have kept the company neat and tidy. If a client finds that the staff members are not very professional at work, how would they feel? What we have to do is to start from an early age, carefully, and conscientiously in the long run. Details can bring many discoveries to customers and are also an important factor in increasing mutual trust. In many cases, as long as the details are in place, customers are still very willing to cooperate with us. cooperating!

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